There was a cornucopia of takeaways from the 8th Shared Services & Outsourcing Exchange, as anybody who was there will testify; for me, though, the resounding phrase of the two-day event was a very simple and by-no-means-original one: “it’s not just about doing more with less; it’s about doing better with less”.
Those words (I have paraphrased liberally but hey, that’s my prerogative) came out of the CXO Forum which opened the Exchange, at which CFOs Andrew Tinney (Deutsche Bank), Anna-Karin Stenberg (Vattenfall) and Jerome Andries (Eli Lilly), along with the panel’s chairman Richard Payne of the BBC, gave a few of their own experiences and then turned their minds to the pressing issues of the day (in the form of an open-mic Q&A session) which, of course, tended to be (dis?)coloured by the ongoing doom and gloom oozing from the pustulous carcass of the global economy. Jerome Andries it was who, in response to a question posed by yours truly about the possibility of there having been a crisis-induced strengthening of the shared services model, opined that “better with less” was the order of the day – an opinion which, I found through various interviews, chats and close-closeted mutterings over the next two days, is shared by at least a substantial proportion of the Exchange’s attendees.
“Better with less” is, surely, if not an entire academic field in itself, then at least a healthy diploma course – but chief among the questions arising seems to me to be a glaringly obvious one: why wasn’t “better” being achieved in the days of “more”? Has it taken the worst financial crisis since the Depression to shake shared services out of a somewhat self-satisfied and over-resourced slumber? (NB all enraged practitioners: that was a rhetorical question) Or – the flipside to that – is “better” just a demand from panicky execs who only have “less” to offer?
Surely the answer must be a combination of those two extremes? Yes, some SSOs have been meandering along somewhat (as Alsbridge’s Elaine Harrison discovered during her recent survey) and there’s no doubt that many organisations have been caught napping by the economic whirlwind; however, it’s also true that the ball wasn’t dropped by the rank and file, but by those at the top who couldn’t see that all good things come to an end eventually – and who now are making implausible demands of their foot soldiers in a last-ditch defence of possibly untenable positions. Yes, shared services will have to do better; but so will everyone else, and if “better with less” is the dish of the day, then it’d better be served at the top table too.
Moving away slightly from my attempt to break the record for most different metaphors in one blog post, and keeping a safe distance from the anagram generator (Shared Services = Aches Served, Sir) I re-discovered last night while reminiscing about my (in? vain?)glorious college years: the CXO Forum which kicked off the Exchange (and which initiated this missive) is now available in its near-entirety as a series of podcasts on the SSON site; check them out here. Of course, there’ll be more content from the Exchange emerging over the next couple of weeks.
BREAKING NEWS: On Friday – just in time for the sixteenth helping of turkey (I’ve got a mean recipe for turkey and ice cream; if anyone’s interested, mail me) – I’m launching our new Weekly Wrap, a radio-type podcast bringing you a selection of interviews, commentary and other editorial bric-a-brac that’ll give you the perfect end to every long week at the coalface. I’ll be linking to it on the homepage and we’ll be blasting the link out on the Gateway e-newsletter too, so you’ve got no excuse for missing it. As with the rest of SSON, your input on this is vital; please do email me your feedback including suggestions for content, interviewees and general ego-stroking. Any death threats will be less gratefully received.
That’s my lot. Those of you in the US, have a great Thanksgiving (I may pop my head in – should I bring ice cream?); the rest of you, have a great, er, day. And remember: Shared Services = Deserves Chairs (I did like “Shared Services = Ravished Recess” but this is most definitely a family show).
Jamie